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Is Gucci partnering with bored ape Yacht Club?

The latest step in Gucci’s metaverse storytelling is an ongoing partnership with Bored Ape Yacht Club parent company Yuga Labs, including a limited-edition digital pendant with a physical counterpart. To become a Vogue Business Member and receive the Technology Edit newsletter, click here.

Does Gucci own Web3?

Gucci is strengthening its ties to web3. On Monday, the luxury brand announced a multi-year partnership with Yuga Labs, the web3 company behind several well-known NFT collections including Bored Ape Yacht Club, CryptoPunks, Meebits and the narrative NFT project 10KTF. It also runs Otherside, a Bored Ape-themed virtual world and game.

Does Gucci have a Metaverse?

Gucci is partnering with NFT community Bored Ape Yacht Club on a new metaverse initiative that builds on past projects, harnessing fictional characters and storylines to engage and reward the most rapt of fans. And this time, those fans can cop physical Gucci gear.

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